Course curriculum

    1. ๐ŸŽฅ About this course

    2. ๐Ÿ—’ Course Instructions

    3. ๐Ÿ˜Š Meet Your Fellow Learners

    4. Join the WhatsApp group to connect with others and stay up to date.

    1. ๐ŸŽฅ Chapter 1.0 - How C-suite Thinks?

    2. ๐ŸŽฅ Chapter 1.1 - All You Need to Know about Business Metrics

    3. ๐ŸŽฅ Chapter 1.2 - Case Study: Uber

    4. ๐ŸŽฅ Chapter 1.3 - Vanity Metrics

    5. ๐ŸŽฅ Chapter 1.4 - Key Learnings

    6. ๐Ÿ“ Exercise - Work Out the Key Metrics of Your Company

    7. ๐Ÿ“• Bonus Content - Explore Financial Reports

    8. ๐ŸŽฅ Chapter 1.5 - Decision-making Culture

    9. ๐ŸŽฅ Chapter 1.6 - Books

    10. ๐Ÿ“• Chapter 1 - PDF

    11. ๐Ÿ’ฌ Your Questions to Paul about How C-suite Thinks

    1. Power Up Session with Community

    1. ๐ŸŽฅ Chapter 2.0 - Understand Marketing Funnels

    2. ๐ŸŽฅ Chapter 2.1 - Case Study: Oatly

    3. ๐ŸŽฅ Chapter 2.2 - Case Study: Amex

    4. ๐ŸŽฅ Chapter 2.3 - Marketing Metrics

    5. ๐ŸŽฅ Exercise - Fit Your Design in the Funnel

    6. ๐Ÿ“ Exercise - Fit Your Design in the Funnel

    7. ๐ŸŽฅ Exercise - Calculate ROI

    8. ๐Ÿ“” Exercise - Calculate ROI

    9. ๐Ÿงฎ Test - Calculate ROI

    10. โœ… Exercise Debrief - Calculate ROI

    11. ๐ŸŽฅ Chapter 2.4 - How to Measure What You Can't Track

    12. ๐ŸŽฅ Chapter 2.5 - Books

    13. ๐Ÿ“• Chapter 2 - PDF

    14. ๐Ÿ’ฌ Your questions to Siya about Marketing

    1. ๐Ÿ’ฌ Note to Chapter 3

    2. ๐ŸŽฅ Chapter 3.0 - Learn Experience Metrics

    3. ๐ŸŽฅ Exercise (Optional) - Experience Metrics

    4. ๐Ÿ“ Exercise (Optional) - Experience Metrics

    5. ๐ŸŽฅ Chapter 3.1 - The Vision & Value Tree

    6. ๐ŸŽฅ Exercise - The Vision & Value Tree

    7. ๐Ÿ“ Exercise - The Vision & Value Tree

    8. ๐ŸŽฅ Chapter 3.2 - Map the Gap

    9. ๐ŸŽฅ Exercise - Map the Gap

    10. ๐Ÿ“ Exercise - Map the Gap

    11. ๐ŸŽฅ Chapter 3.3 - Summary

    12. ๐Ÿ“• Chapter 3 - PDF

    13. ๐Ÿ’ฌ Your Question to Kate about Connecting Design to Business

    1. Power Up Session with Kate Pincott

About this course

  • ยฃ2,500.00
  • 82 lessons
  • 7.5 hours of video content

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