Course curriculum

    1. 🎥 Chapter 1.0 - Intro

    2. 🎥 Chapter 1.1 - Why designers need to care about metrics?

    3. 🎥 Chapter 1.2 - How C-suite thinks?

    4. 🎥 Chapter 1.3 - OKRs vs KPIs

    5. 🎥 Chapter 1.4 - Key Metrics in Corporate and Startup

    6. 🎥 Chapter 1.5 - Vanity Metrics

    7. 🎥 Chapter 1.6 - Key Learnings

    8. 📝 Exercise 1 - Assess your company and identify key metrics

    9. 📝 Exercise 2 - Business Metrics

    10. 🎥 Bonus Chapter 1.7 - Decision-making culture

    11. 🎥 Bonus Chapter 1.8 - Books

    12. 👀 Exercise 3: Financial Reports

    13. Chapter 1: PDF

    1. 🎥 Chapter 2 - Learn all the terms flying around company

    2. 🎥 Chapter 2.1 - CAC & LTV: Universal Business Language

    3. 📝 Exercise - Calculate CAC & LTV

    4. Count CAC and LTV for Netflix / Amazon / Salesforce or other company

    5. 🎥 Chapter 2.2 - Why do you need Leading and Lagging indicators?

    6. 🎥 Chapter 2.3 - Understand Leading & Lagging Indicators

    7. 🎥 Chapter 2.4 - For all: Understand Marketing Business Metrics

    8. 🎥 📝 Exercise - Build your bowtie diagramme

    9. 📝 Exercise - Collect your business metrics

    1. 🎥 Chapter 3.1 - Learn Experience Metrics

    2. 📝 Exercise - Experience Metrics

    3. 🎥 Chapter 3.3 - How to Link Biz Metric to Design Metrics

    4. 📝 Exercise - Vision & Value Tree

    5. 🎥 Chapter 3.4 - Map the Gap

    6. 📝 Exercise - Link the Biz Metrics

    7. 🎥 Chapter 3.4 - Summary

    8. Chapter 3: PDF

    1. 🎥 Chapter 4 - Why designers need to know finance?

    2. 🎥 Chapter 4 - What is Pnl?

    3. 📝 Exercise - What is Gross Margin of Netflix?

    4. 📝 Exercise - What is Gross Margin of Netflix?

    5. 📝 Exercise Debrief - What is Gross Margin of Netflix?

    6. 🎥 Chapter 4 - Where to get PnL?

    7. 🎥 Chaper 4 - How to connect your work to PnL?

    8. 📝 Exercise - Where expenses go in PNL?

    9. Chapter 4: PDF

    1. 🎥 Chapter 5.1 - Intro to Go-To-Market Strategy

    2. 🎥 Chapter 5.2 - What is TAM?

    3. 🎥 Chapter 5.2 - Netflix's TAM, SAM, SOM

    4. 🎥 Chapter 5.3 - How to calculate TAM?

    5. 🎥 Chapter 5.4 - Netflix' TAM

    6. 🟡 📝 Exercise - Calculate TAM

    7. 📔 Exercise - Designsphere company's info

    8. 🎥 Chapter 5.5 - Persona development

    9. 🎥 Chapter 5.6 - Ideal Customer Profile

    10. 🎥 Chapter 5.7 - Dealing with competitors

    11. 🟡 Chapter 5.0 — Case study: Figma

    1. 🎥 Chapter 6.1 - Business Model & Pricing

    2. 🎥 Chapter 6.2 - B2B vs B2C

    3. 🎥 Chapter 6.3 - Pricing

    4. 🎥 Chapter 6.4 - Basic Pricing Models

    5. 🎥 Chapter 6.5 - Other Pricing Model

    6. 📝 Exercise - Which price is right?

    7. 🧮 Exercise - Which Price is Right?

    8. 📝 Exercise Debrief - Which price is right?

About this course

  • £2,500.00
  • 64 lessons
  • 3 hours of video content

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