Course curriculum

    1. 🗒 Course Instructions

    2. 😊 Meet Your Fellow Learners

    1. 🎥 Chapter 1.0 - How C-suite Thinks?

    2. 🎥 Chapter 1.1 - All You Need to Know about Business Metrics

    3. 🎥 Chapter 1.2 - Case Study: Uber

    4. 🎥 Chapter 1.3 - Vanity Metrics

    5. 🎥 Chapter 1.4 - Key Learnings

    6. 📝 Exercise - Work Out the Key Metrics of Your Company

    7. 📝 Exercise - Explore Financial Reports

    8. 🎥 Bonus Chapter 1.5 - Decision-making Culture

    9. 🎥 Bonus Chapter 1.6 - Books

    10. 📕 Chapter 1 - PDF

    11. 💬 Your Questions to Paul about How C-suite Thinks

    1. Sep 24, 5 BST, Power Up Session with Paul Wright

    1. 🎥 Chapter 2.0 - Understand Marketing Funnels

    2. 🎥 Chapter 2.1 - Case Study: Oatly

    3. 🎥 Chapter 2.2 - Case Study: Amex

    4. 🎥 Chapter 2.3 - Marketing Metrics

    5. 🎥 Exercise - Fit Your Design in the Funnel

    6. 📝 Exercise - Fit Your Design in the Funnel

    7. 🎥 Exercise - Calculate ROI

    8. 📔 Exercise - Calculate ROI

    9. 🧮 Test - Calculate ROI

    10. ✅ Exercise Debrief - Calculate ROI

    11. 🎥 Chapter 2.5 - How to Measure What You Can't Track

    12. 🎥 Chapter 2.6 - Books

    13. Chapter 2 - PDF

    14. 💬 Your questions to Siya Liu about Marketing

    1. 💬 Note to Chapter 3

    2. 🎥 Chapter 3.0 - Learn Experience Metrics

    3. 🎥 Exercise - Experience Metrics (Optional)

    4. 📝 Exercise - Experience Metrics (Optional)

    5. 🎥 Chapter 3.1 - How to Link Biz Metric to Design Metrics

    6. 🎥 Exercise - The Vision & Value Tree

    7. 📝 Exercise - Vision & Value Tree

    8. 🎥 Chapter 3.2 - Map the Gap

    9. 🎥 Exercise - Map the Gap

    10. 📝 Exercise - Map the Gap

    11. 🎥 Chapter 3.3 - Summary

    12. 📕 Chapter 3 - PDF

    13. 💬 Your Question to Kate about Connecting Design to Business

    1. 30 Sep - Power Up Session with Kate Pincott

About this course

  • £2,500.00
  • 78 lessons
  • 4.5 hours of video content

Discover your potential, starting today

Enroll today