Future London Academy

🎥 About this course

🗒 Course Instructions

😊 Meet Your Fellow Learners

🎥 Chapter 1.0 - How C-suite Thinks?

🎥 Chapter 1.1 - All You Need to Know about Business Metrics

🎥 Chapter 1.2 - Case Study: Uber

🎥 Chapter 1.3 - Vanity Metrics

🎥 Chapter 1.4 - Key Learnings

📝 Exercise - Work Out the Key Metrics of Your Company

📕 Bonus Exercise - Explore Financial Reports

🎥 Chapter 1.5 - Decision-making Culture

🎥 Chapter 1.6 - Books

📕 Chapter 1 - PDF

🎥 Chapter 1.7 - Q&A with Paul Wright

🎥 Chapter 2.0 - Understand Marketing Funnels

🎥 Chapter 2.1 - Case Study: Oatly

🎥 Chapter 2.2 - Case Study: Amex

🎥 Chapter 2.3 - Marketing Metrics

🎥 Exercise - Fit Your Design in the Funnel

📝 Exercise - Fit Your Design in the Funnel

🎥 Exercise - Calculate ROI

📔 Exercise - Calculate ROI

🧮 Test - Calculate ROI

✅ Exercise Debrief - Calculate ROI

🎥 Chapter 2.4 - How to Measure What You Can't Track

🎥 Chapter 2.5 - Books

📕 Chapter 2 - PDF

🎥 Chapter 2.6 - Q&A with Siya Liu

💬 Note to Chapter 3

🎥 Chapter 3.0 - Learn Experience Metrics

🎥 Exercise (Optional) - Experience Metrics

📝 Exercise (Optional) - Experience Metrics

🎥 Chapter 3.1 - The Vision & Value Tree

🎥 Exercise - The Vision & Value Tree

📝 Exercise - The Vision & Value Tree

🎥 Chapter 3.2 - Map the Gap

🎥 Exercise - Map the Gap

📝 Exercise - Map the Gap

🎥 Chapter 3.3 - Summary

📕 Chapter 3 - PDF

🟡 Chapter 3.4 - Q&A with Kate Pincott

🎥 Chapter 4.0 - Understand Finance and PnL

🎥 Exercise - What is the Gross Margin of Netflix?

📔 Exercise - What is the Gross Margin of Netflix?

✅ Exercise Debrief - What is Gross Margin of Netflix?

🎥 Chapter 4.1 - How to Connect Your Work to PnL?

📕Chapter 4 - PDF

🎥 Chapter 5.0 - Intro to Go-To-Market Strategy

🎥 Chapter 5.1 - What is TAM?

📝 Exercise - Find TAM using GPT

🎥 Chapter 5.2 - Persona Development and Ideal Customer Profile

🎥 Exercise - Ideal Customer Profile

📝 Exercise - Ideal Customer Profile

🎥 Chapter 5.3 - Dealing with Competitors

📕 Chapter 5 - PDF