Future London Academy

👋 Welcome from Future London Academy

🗒 Course Instructions

😊 Meet your fellow learners

💛 My commitment

How this course can help you

Chapter 1.1 – What is Go-To-Market Strategy?

Chapter 1.2 - Total Addressable Market

Chapter 1.3 - How to calculate TAM?

📕 Exercise: Calculate TAM

📕 Exercise: Designsphere's Description

🧮 Test – What is Designsphere’s TAM?

🔑 Exercise Debrief

Chapter 1.4 - Ideal Customer Profile

Exercise – Ideal Customer Profile

📝 Exercise – Ideal Customer Profile

🔑 Exercise – Ideal Customer Profile - Example

Chapter 1.5 - Unique Differentiator

Exercise - Unique differentiator for Designsphere

📕 Exercise – What is Designsphere's unique differentiator?

🔎 Test – What is Designsphere's unique differentiator?

🔑 Exercise Debrief - What is Designsphere unique differentiator

👋 Your questions and feedback to Paul about Go-To-Market Strategy

Chapter 2.1 – Market or Sales Strategy?

Chapter 2.2 – Customer Journey Data Model

Chapter 2.3 – Unit Economics

📕 Exercise: Designsphere's Description

Exercise – Calculate CAC & LTV

🧮 Test – Calculate CAC/LTV

🔑 Exercise – Calculate CAC & LTV – Debrief

Chapter 2.4 – Lagging & Leading Indicators

Exercise – Lagging & Leading Indicators

📝 Exercise – Lagging & Leading Indicators

🔑 Exercise – Lagging & Leading Indicators – Debrief

👋 Your question to Paul about Strategy Execution

Live Webinar with Paul Albert: TAM and CAC

Chapter 3.1 - Intro

Chapter 3.2 - Finance Fundamentals

Exercise – Netflix Gross Margin

📊 Exercise - Netflix Gross Margin

🔎 Test: Netflix Gross Margin

🔑 Exercise – Debrief – Netflix Gross Margin

Chapter 3.3 - B2B vs B2C

Exercise - Finance Mini-Test

✍️ Exercise - Finance Mini-Test

🔑 Exercise – Debrief – Finance Mini-Test

Chapter 3.4 - Why Pricing

Chapter 3.5 - Pricing Models

Chapter 3.6 - More Pricing Models

Exercise - Find the Right Price

🧮 Exercise - Find the right price

🔎 Test: What is the optimal price?

🔑 Exercise – Find the Right Price – Debrief

Your question to Martina about Finance 101