Course curriculum

    1. 👋 Welcome from Future London Academy

    2. 🗒 Course Instructions

    3. 😊 Meet your fellow learners

    4. 💛 My commitment

    1. How this course can help you

    1. Chapter 1.1 – What is Go-To-Market Strategy?

    2. Chapter 1.2 - Total Addressable Market

    3. Chapter 1.3 - How to Calculate TAM?

    4. 📕 Exercise: Calculate TAM

    5. 📕 Exercise: Designsphere's Description

    6. 🧮 Test – What is Designsphere’s TAM?

    7. 🔑 Exercise Debrief

    8. 🎥 Chapter 1.4 - Ideal Customer Profile

    9. Exercise – Ideal Customer Profile

    10. 📝 Exercise – Ideal Customer Profile.

    11. 🔑 Exercise – Ideal Customer Profile - Example

    12. Chapter 1.5 - Unique Differentiator

    13. Exercise - Unique differentiator for Designsphere

    14. 📕 Exercise – What is Designsphere's unique differentiator?

    15. 🔎 Test – What is Designsphere's unique differentiator?

    16. 🔑 Exercise Debrief - What is Designsphere unique differentiator

    17. 👋 Your questions and feedback to Paul about Go-To-Market Strategy

    1. Chapter 2.1 – Market or Sales Strategy?

    2. Chapter 2.2 – Customer Journey Data Model

    3. Chapter 2.3 – Unit Economics

    4. 📕 Exercise: Designsphere's Description

    5. Exercise – Calculate CAC & LTV

    6. 🧮 Test – Calculate CAC/LTV

    7. 🔑 Exercise – Calculate CAC & LTV – Debrief

    8. Chapter 2.4 – Lagging & Leading Indicators

    9. Exercise – Lagging & Leading Indicators

    10. 📝 Exercise – Lagging & Leading Indicators

    11. 🔑 Exercise – Lagging & Leading Indicators – Debrief

    12. 👋 Your question to Paul about Strategy Execution

    1. Live Webinar with Paul Albert: TAM and CAC

    1. Chapter 3.1 - Intro

    2. Chapter 3.2 - Finance Fundamentals

    3. Exercise – Netflix Gross Margin

    4. 📊 Exercise - Netflix Gross Margin

    5. 🔎 Test: Netflix Gross Margin

    6. 🔑 Exercise – Debrief – Netflix Gross Margin

    7. Chapter 3.3 - B2B vs B2C

    8. Exercise - Finance Mini-Test

    9. ✍️ Exercise - Finance Mini-Test

    10. 🔑 Exercise – Debrief – Finance Mini-Test

    11. Chapter 3.4 - Why Pricing

    12. Chapter 3.5 - Pricing Models

    13. Chapter 3.6 - More Pricing Models

    14. Exercise - Find the Right Price

    15. 🧮 Exercise - Find the right price

    16. 🔎 Test: What is the optimal price?

    17. 🔑 Exercise – Find the Right Price – Debrief

    18. Your question to Martina about Finance 101

About this course

  • £2,100.00
  • 79 lessons
  • 4.5 hours of video content

Discover your potential, starting today

Enroll today