Branding Now II

This course led by ex-Wolff Olins, ex-Design Studio – literally has EVERYTHING you need to create brands that stand out. Price: £1190

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Course curriculum

1. About Lovework and this course (11:05 mins)
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1. Purpose (8:19 mins)
2. Brand Architecture (9:04 mins)
3. Target Audience (6:34 mins)
4. Content Strategy (4:17 mins)
5. Product Vision (11:03 mins)
6. ✏️ Exercise: User Journey
7. ✏️ Exercise: Tedx In 60 Seconds
8. ✏️ Exercise: Product Principles
9. ✏️ Exercise: What would Apple do?
10. 📒 Presentation PDF: Chapter 2
11. 🙋‍♀️ Q&A with Robyn & Campbell - Chapter 2
12. 🙋‍♀️ Q&A with Campbell - Chapter 2
1. The Process (8:59 mins)
2. Creative Concept (13:05 mins)
3. Where Do Ideas Come From? (5:02 mins)
4. Concept Development (8:58)
5. What Does Good Look Like? (5:13)
6. Your Final Presentation (8:59 mins)
7. ✏️ Exercise: 360 Brand Audit
8. ✏️ Exercise: Power Hour
9. 📒 Presentation PDF: Chapter 3
10. 🙋‍♀️ Q&A with Robyn & Campbell - Chapter 3
11. 🙋‍♀️ Q&A with Campbell - Chapter 3
1. Visual Identity System (10:26 mins)
2. Case Study: Parade Skateboarding (4:03 mins)
3. Brand Guidelines (11:38 mins)
4. Asset Generator (4:37 mins)
5. Brand Training (8:44 mins)
6. ✏️ Exercise: Brand System
7. 📒 Presentation PDF: Chapter 4
8. 🙋‍♀️ Q&A with Robyn & Campbell - Chapter 4
9. 🙋‍♀️ Q&A with Campbell - Chapter 4
1. Prep for Launch (4:08 mins)
2. Roadmap (12:34 mins)
3. Internal Launch (7:15 mins)
4. External Launch (7:18 mins)
5. Reaction (6:32 mins)
6. ✏️ Exercise: Brand Launch Roadmap
7. 📒 Presentation PDF: Chapter 5
8. 🙋‍♀️ Q&A with Robyn & Campbell - Chapter 5
9. 🙋‍♀️ Q&A with Campbell - Chapter 5
1. Background (15:53 mins)
2. Project Setup (7:40 mins)
3. Team Setup (6:51 mins)
4. Kick-off Session (5:51 mins)
5. Briefing (11:19 mins)
6. Teamwork (16:57 mins)
7. Team Issues (14:20 mins)
8. 📒 Presentation PDF: Chapter 6
9. 🙋‍♀️ Q&A with Robyn & Campbell - Chapter 6
10. 🙋‍♀️ Q&A with Campbell - Chapter 6
1. Concept to refinement (07:58mins)
2. CHIA Casestudy - Start with strategy (11:59mins)
3. Collaborate Early (07:41mins)
4. 2 Routes (10:02mins)
5. Guidelines (04:55mins)
6. Q&A Part One (10:29mins)
7. Q&A Part Two (12:16mins)
1. 🙋‍♀️ Q&A with Campbell Butler #1
2. 🙋‍♀️ Q&A with Robyn & Campbell #2
1. 👀 Share Your Recommendations!
1. Your Feedback
2. Thank You

About this course

£1,190.00
79 lessons
12 hours of video content

Branding Now II

Course curriculum

👉 Welcome to Branding Now

💫 0: Introduction

💫 1: Getting the Story Right (28 mins + 3 exercises)

💫 2: Strategy Tangents (39 mins + 4 exercises)

💫 3: Symbol (49 mins + 2 exercises)

💫 4: The System (39 mins + 1 exercise)

💫 5: The Launch (37 mins + 1 exercise)

💫 6: Leading the Team (1 hr 19 mins)

💫 Bonus Chapter: Branding Process (1hr 10mins)

🔴 Q&A with Campbell Butler

🎁 Useful Resources

🙏 Thank You

About this course